The best thing little Allan knew was to play. Since I loved all kinds of toys, it was a blissful mix. So when I turned 9 (born in 1962 in Stockholm, Sweden), my parents set a condition: "choose a toy theme to collect, and you will get it for Christmas and birthdays, and can thus build up your own larger collection". After some agony, it became the wild west, because above all I liked to build large toy worlds with figures and buildings. This was the starting point for a lifelong systematic collecting, parallel to a growing interest in music, which after the school period would become the professional choice.

The best thing little Maria knew was to play on the floor with small toy animals and dolls. My collecting started on my 7th birthday (born in 1966 in Linköping and raised in Örebro, Sweden) when I got my first Barbie doll from my parents. I was instantly hooked on the doll with all its wonderful clothes and accessories. The collection has continued for life, while my path after high school led to becoming active in music.

Through music, we connected together in 1989 and soon discovered our common interest in toys as well. Something that of course led to marriage in 1990 and eventually three kids; Alexandra (1991), Paula (1993) and Nathalie (1995). With this, interest in toys deepened into a larger historical and cultural perspective. The collection expanded and the home was cluttered with toys from floor to ceiling. To the daughters' great delight, the bookshelves were filled with toys instead of books.

The large amount of own toy collections and our creativity founded the idea for an own experience concept for both adults and children. So in 1999 we opened Stockholm's Miniature Museum, which then, via a number of moves, gradually developed into Toy World. Since 2015, youngest daughter Nathalie has been a natural part of the business. In 2024, after 25 years, we decided to permanently close the publicly open museum activity. But the end is always the beginning of something new!

In the present, we have chosen to start an online toy museum. Here is the opportunity to get close to our toy collections while being invited to a joyful story. A concept that will be developed gradually in the future.