Welcome to a world of toys, magic, imagination and nostalgia

Toy World is an experience for both kids and grown-ups. We're neither a play centre nor a traditional toy historic museum, but an amazing world built with toy exhibitions, play zones, cool arcade and amusement games, spooky room and fun activities.

Toy World is one of a kind with its combination of minilands and showcase exhibitions. Unique in both what’s exhibited and the way it’s done. Experience 500 sqm with thousands of toys from the 1960's until today, trains and slot tracks, music, sound, light and motion effects (that you can activate by pressing buttons). If you look at each toy for one second it takes you several hours! So you should take your time - and don't miss any of the clever details.

A perfect adventure for anyone who wants to spend quality time with family and friends, while having a trip down memory lane. Suits all toy interested, families, grandparents, collectors, schools, companies, societies and tourists. Our youngest visitor so far has been only 3 days and the oldest 97 years old.

This year we are celebrating the 20th anniversary of which 6 years in Helsingborg!

Miniland & Exhibitions

Playmobil Miniland

Experience one of the world's largest public Playmobil Miniland. Walk through the world’s history from primeval dinosaurs, cavemen, crude vikings, brave knights, ravaging pirates and the Wild West, all the way to present day with trains travelling through city and countryside, harbour and airport, amusement park, cableway sliding over a snowy winter landscape and lots more.

This is our absolutely largest exhibition and includes thousands of figures, 3 railways and hundreds of buildings and vehicles.

Star Wars Miniland

Experience Sweden's largest public Star Wars Miniland. Follow the Star Wars saga with forceful scenes from the motion pictures Episode 1 to 6; for example Podrace, the fight on Geonosis Arena, the duel on Mustafar, Millennium Falcon, Death Star, the ice planet Hoth, Jabba’s Palace and the battle on Endor. Episode 7 is currently under construction!

This is one of our larger exhibitions and includes several hundred figures and a hundred buildings, ships and vessels.

Swedish Happy Meal collection

Experience the world’s largest public collection of the Swedish Happy Meal toys from McDonald's. The unique collection is nearly complete and the toys are presented year by year and period by period, from the first releases in 1986 until now.

This is one of our larger exhibitions and consists of more than 2500 different objects.

Barbie's Dream World

Experience Barbie's Dream World. Feel enchanted by Barbie and her friends: magnificent model dolls, collector dolls and celebrity dolls.

The exhibition includes a couple of hundred Barbie dolls and dolls of other famous brands.

Disney's Classics

Experience Disney's Classics. Find your favourite among Disney’s famous characters from all the classic animated feature films; Snow White, The Lion King, Toy Story etc, as well as from the well-known short films; Mickey Mouse, Donald Duck, Three Little Pigs and others. Full speed with Lightning McQueen in Radiator Springs and racing on a slot track in motion.

The exhibition includes hundreds of figures, cars and planes.

Star Trek

Experience Star Trek. Pay attention to this exposition of all the TV series and feature films produced over the years. 

The exhibition contains over one hundred figures as well as bridges and shuttles.

The Smurfs

Experience The Smurfs. Get smurfy with the Smurfs on their adventures in the Cursed Land, joking in the playground, splashing in the lake, reading in school and smurfing in the Smurfs' Village – with the evil Gargamel sneaking around the corner.

The exhibition includes several hundred different smurfs and a number of smurf houses, buildings and vehicles.

Lego Licensed themes

Experience dioramas of Lego's licensed themes; The Lord of the Rings, The Hobbit, Indiana Jones, The Lone Ranger, Marvel/DC Comics Super Heroes and much more.

The exhibition is built with more than 40 000 Lego bricks, including several "exclusive" sets.

Play Zone & Activities

Be interactive

By pressing buttons you can activate our toy worlds, trains and slot tracks, motion effects, music, sound and light. The buttons are spread throughout the exhibitions in reach for both kids and grown-ups.

Take our Quiz

Take our quiz, search the answers among the exhibitions. With all the correct answers you'll win a surprise.

Fix and trix in our Play Zones

In our Play Zones the kids can enjoy a Brio wooden railway, Playmobil play table, a doll house, a Mini-play Café and much more. Build something awesome with Duplo blocks and Brio Mec. Or take a match on the foosball game.

Dare you enter The Spooky Room?

Welcome to Dr. Scary's Clinic... only for the brave...

For every Halloween (week 44) we change the theme of the Spooky Room. It's open all year, except for week 43 when the room is closed for rebuilding.

The Ride

Drive around Toy World on our mechanical "Pet" for 10 SEK. Just as fun for grown-ups as kids.

The Fishpond

All kids love a Fishpond. For 10 SEK you are guaranteed to get something funny on the hook.

The Arcade for the whole family in Helsingborg. Next door to Toy World.

Free admission until 31/5-2019. 10 SEK per game. 

Arcade Game World is filled with fun stuff! Like arcade and amusement games, air hockey, arcade bowling and basketball, kiddie rides and a lot of other games. Suitable for both rookies and advanced players, perfect for some family fun. Why not challenge each other in a pentathlon?

In collaboration with Royal Casino in Helsingborg, Toy World is happy to share the joy and feeling of classical arcade games. Regardless if you experienced the arcades in the 1970's and 80's or if you are young today and never had the chance, you can now discover and rediscover this social game culture. A great contrast to today’s sitting at home alone by your computer, gaming with someone far away.

To play you need one 10 SEK coin per game. You can exchange from your bank card, Swedish cash or Swish at Toy World's entrance desk.

Arcade Game World has the same entrance and opening hours as Toy World. You can choose to visit Arcade Game World and Toy World at the same time or choose to enter only one or the other.

And the best of all:

Our Shop

The shop is located in our entrance and is open for everyone. Here you will find a constantly changing assortment of toys and gadgets to great prices.

We also sell on Tradera  Tradera (the link only works when we have auctions running).

About us

"We love toys, but most of all to build up stories and spread joy."

(The Founders Maria and Allan Gutheim)


In 40 years of private collecting our purpose has never been to invest in toys in sealed boxes. Our philosophy has rather been "unbox the toy - regardless the price." The nostalgic, cultural value and the playfulness has always been the most important part. In 1999 we fulfilled our dream of opening up our large toy collections to the public.

Our goal is to give our visitors the absolute best experience, ideas, inspiration, joy and happiness, no matter what age. You should be able to come back to us often and regularly, and meet new, larger or smaller changes.

Toy World is founded and operates without any economical contributions from either the state or private financiers. We are a member of the Association of Swedish Museums and the Swedish Toy and Baby Association.

This year we are celebrating the 20th anniversary of which 6 years in Helsingborg!


Little Allan’s favourite thing in the world was to play. The result became a wide mixture of different toys. So on Allan’s 9th birthday (born 1962 in Stockholm) his parents made him a deal: “choose one theme of toys instead, and we’ll give you this on Christmases and birthdays, so you can create a larger collection of your own". After some struggle he chose the Wild West, reasoning that he most of all loved to build great worlds with figures on the floor. This triggered a lifelong systematic collecting of toys. Simultaneously an interest for music grew stronger and after he finished school this became his choice of work.

Maria’s collecting started on her 7th birthday (born 1966 in Linköping and raised in Örebro) the moment she got her first Barbie doll by her parents. Maria instantly fell in love with the doll and all of its wonderful clothes and accessories. Her collecting has continued for life, but at the same time her way after upper secondary school led into being active within music.

It was through music that Allan and Maria met in 1989 and it didn't take long until they discovered their common passion for toys. This was bound to lead to marriage in 1990 and shortly after that, three kids; Alexandra (1991), Paula (1993) and Nathalie (1995). This made their understanding of toys deeper and viewed from more of a historic and cultural perspective. Their collecting expanded and their home was rapidly stuffed with toys from floor to ceiling. The book shelves were filled with toys instead of books, to the daughters delight.

Their great amount of toys in combination with their creativity made them see what they were missing on the traditional toy museums. Allan and Maria felt a big lack of 1) their generation’s toys, 2) common theme exhibitions, 3) the joy and playfulness that should appear instead of the typically often sterile exhibitions. This founded the idea of their own experience concept for both kids and grown-ups.

So in 1999, the couple opened Stockholm Miniature Museum, which has gradually evolved into today’s Toy World.

"GREAT! In my holidays, I’ve seen many Museum, but this was the Best!" (Roland, Germany)

"I love this place. It's amazing. I haven't words..." (Adriana and Duardo, Spain)

"I believe it's the most interesting and best place in Sweden (Akiko, China)

"Your museum was fantastic, all exhibitions was great" (Natalya, Russia)

"Bigger than we thought and more fun, spent more time than planned" (George, France)

"Beautiful museum with wonderful theme exhibitions, the kids and I had a great time" (Alice, England)

"Fantastic variety of toys, brought back good memories" (Elaine, USA)

"Great collection, much to see, we all thoroughly enjoyed the exhibition, thank you" (Olivia, Canada)

"Lovely displays, have made me very happy" (Roger, England)

"Very beautiful and fun - well done!" (Silvia, Italy)

"It was very cool" (Irma, Austria)

Visit us

Open hours

Wednesday-Sunday 11-17.
Monday-Tuesday closed.
Other times by agreemant.

1/5 closed
30/5 open 11-17
6/6 open 11-17
9/6 open 11-17
21-23/6 closed


85 SEK for adults.
65 SEK for kids (2-12 years).
Free for kids under 2 years old.


10% discount on the entrance fee (minimum 10 persons). Applies for one joint payment with one single receipt.

Groups should preferably book ahead.

Find us

Hävertgatan 21, 254 42 Helsingborg, Sweden.

Free parking just outside Toy World and along the street Hävertgatan.

Public transport:
Nine minutes bus ride from Helsingborg C. Buses 7, 10, 22, 26, 27, 28. Stop at Juelsgatan, from there it is just a minute's walk.


Toy World is accessible for wheelchair users.


We only have good coffee for serving and a vending machine with cold drink, snacks and sweets.

McDonald's, the steak bar Mitt i Prick and Pizzeria Campino are within a minute's walk from Toy World.

Our neighbours

We are located near Stattena Centre, next to Tropikariet and McDonald's, opposite to Fredriksdal's museums and gardens.

Contact us

Phone: +46 42-453 97 00
E-mail: info@toyworld.se