Toy World is a toy museum for both kids and adults. We've built an amazing world with interactive toy exhibitions, playroom, cool arcade games, spooky room and fun activities. We're neither a play centre nor a traditional toy historic museum, but a modern experience museum with toys.

Toy World is one of a kind with its combination of minilands and showcase exhibitions. Unique in both what’s exhibited and the way it’s done. Experience 400 sqm with thousands of toys from the 1960's until today, trains and slot tracks, music, sound, light and motion effects (that you can activate by pressing buttons). If you look at each toy for one second it takes you several hours! So you should take your time - and don't miss any of the clever details.

A perfect adventure for anyone who wants to spend quality time with family and friends, while having a trip down memory lane. Suits all toy interested, families, grandparents, collectors, schools, companies, societies and tourists. Our youngest visitor so far has been only 3 days and the oldest 97 years old!

We are located downstairs in the shopping center Gallerian Magnus Stenbock, at the heart of Helsingborg city in Sweden.

The founders Maria and Allan Gutheim

Little Allan’s favorite thing in the world was to play. The result became a wide mixture of different toys. So on Allan’s 9th birthday (born 1962 in Stockholm) his parents made him a deal: “choose one theme of toys instead, and we’ll give you this on Christmases and birthdays, so you can create a larger collection of your own". After some struggle he chose the Wild West, reasoning that he most of all loved to build great worlds with figures on the floor. This triggered a lifelong systematic collecting of toys. Simultaneously an interest for music grew stronger and after he finished school this became his choice of work.

Maria’s collecting started on her 7th birthday (born 1966 in Linköping and raised in Örebro) the moment she got her first Barbie doll by her parents. Maria instantly fell in love with the doll and all of its wonderful clothes and accessories. Her collecting has continued for life, but at the same time her way after upper secondary school led into being active within music.

It was through music that Allan and Maria met in 1989 and it didn't take long until they discovered their common passion for toys. This was bound to lead to marriage in 1990 and shortly after that, three kids; Alexandra (1991), Paula (1993) and Nathalie (1995). This made their understanding of toys deeper and viewed from more of a historic and cultural perspective. Their collecting expanded and their home was rapidly stuffed with toys from floor to ceiling. The book shelves were filled with toys instead of books, to the daughters delight.

Their great amount of toys in combination with their creativity made them see what they were missing on the traditional toy museums. Allan and Maria felt a big lack of 1) their generation’s toys, 2) common theme exhibitions, 3) the joy and playfulness that should appear instead of the typically often sterile exhibitions. This founded the idea of their own experience concept for both kids and grown-ups.

So in 1999, the couple opened Stockholm Miniature Museum, which has gradually evolved into today’s Toy World.