NOTE! The website is under updating. Text and info are current. Photos and video are still largely from our former location on Kullagatan.
Welcome to Toy World
- a world of magic, imagination and nostalgia
"We love toys, but most of all to build up stories and spread joy."
Toy World is an experience for both kids and grown-ups. We're neither a play centre nor a traditional toy historic museum, but an amazing world built with toy exhibitions, play zone, cool arcade and amusement games, spooky room and fun activities.
Toy World is one of a kind with its combination of minilands and showcase exhibitions. Unique in both what’s exhibited and the way it’s done. Experience 500 sqm with thousands of toys from the 1960's until today, trains and slot tracks, music, sound, light and motion effects (that you can activate by pressing buttons). If you look at each toy for one second it takes you several hours! So you should take your time - and don't miss any of the clever details.
A perfect adventure for anyone who wants to spend quality time with family and friends, while having a trip down memory lane. Suits all toy interested, families, grandparents, collectors, schools, companies, societies and tourists. Our youngest visitor so far has been only 3 days and the oldest 97 years old!
The founders Maria and Allan Gutheim
In 40 years of private collecting our purpose has never been to invest in toys in sealed boxes. Our philosophy has rather been "unbox the toy - regardless the price." The nostalgic, cultural value and the playfulness has always been the most important part. In 1999 we fulfilled our dream of opening up our large toy collections to the public.
Our goal is to give our visitors the absolute best experience, ideas, inspiration, joy and happiness, no matter what age. You should be able to come back to us often and regularly, and meet new, larger or smaller changes.
Toy World is founded and operates without any economical contributions from either the state or private financiers. We are a member of the Association of Swedish Museums and the Swedish Toy and Baby Association.
Welcome to our world!
Miniland & exhibitions
In one of the world's largest public Playmobil Minilands, you can walk through the world’s history from primeval dinosaurs, cavemen, crude vikings, brave knights, ravaging pirates and the Wild West, all the way to present day with trains travelling through city and countryside, harbour and airport, amusement park, cableway sliding over a snowy winter landscape and lots more.
This is our absolutely largest exhibition and includes includes thousands of figures, 3 railways and hundreds of buildings and vehicles.
The Star Wars Miniland
Follow the Star Wars saga in Sweden's largest public miniland with forceful scenes from the motion pictures Episode 1 to 6; for example Podrace, the fight on Geonosis Arena, the duel on Mustafar, Millennium Falcon, Death Star, the ice planet Hoth, Jabba’s Palace and the battle on Endor. Episode 7 is currently under construction!
This is one of our larger exhibitions and includes several hundred figures and a hundred buildings, ships and vessels.
The Happy Meal toys
See the world’s largest public collection of the Swedish Happy Meal toys from McDonald's. The unique collection is nearly complete and the toys are presented year by year and period by period, from the first releases in 1986 until now.
This is one of our larger exhibitions and consists of more than 2 300 different objects.
Discover and rediscover Disney’s famous characters from all the classic animated feature films; Snow White, The Lion King, Toy Story etc, as well as from the well-known short films; Mickey Mouse, Donald Duck, Three Little Pigs and others. Full speed with Lightning McQueen in Radiator Springs and racing on a slot track in motion.
The exhibition includes hundreds of figures, cars and planes.
The Smurfs world
Get smurfy with the Smurfs on their adventures in the Cursed Land, joking in the playground, splashing in the lake, reading in school and smurfing in the Smurfs' Village – with the evil Gargamel sneaking around the corner.
The exhibition includes several hundred different smurfs and a number of smurf houses, buildings and vehicles.
Barbie and friends
Feel enchanted by Barbie’s dream world with magnificent model dolls, collector dolls and celebrity dolls.
The exhibition includes a couple of hundred Barbie dolls and dolls of other famous brands.
Lego licensed themes
Enjoy dioramas of Lego's licensed themes; The Lord of the Rings, The Hobbit, Indiana Jones, The Lone Ranger, Marvel/DC Comics Super Heroes and much more.
The exhibition is built with more than
40 000 Lego bricks, including several "exclusive" sets.
>>> Also pay attention to our smaller exhibitions, such as Star Trek, James Bond, Astrid Lindgren and others. <<<
In our play zone the smaller kids can enjoy a Brio wooden railway, Playmobil play table, a doll house, a Mini-play Café, Duplo blocks, a drawing tablet and the Play&Learn laptop.
The slightly older kids can play the foosball game or build something awesome with Brio Mec.
By pressing buttons you can activate our toy worlds, trains and slot tracks, motion effects, music, sound and light.
The buttons are spread throughout the exhibitions in reach for both kids and grown-ups.
Take our quiz, search the answers among the exhibitions. With all the correct answers you'll win a surprise.
Dare you enter The Spooky Room...?
For every Halloween (week 44) we change the theme of the Spooky Room. It's open all year, except for week 43 when the room is closed for rebuilding.
The Dungeon... only for the brave...
10 SEK activities
For 10 SEK you can play the arcade games and challenge your buddy on our amusement games or on Air Hockey. Why not a pentathlon?
All kids love a fishpond. For 10 SEK you are guaranteed to get something funny on the hook.
Other times by agreemant.
Toy World is currently closed!
Re-opening Saturday 2/6-2018.
Summer hours (v 26-32):
The national day of Sweden
6/6 open 12-17!
Midsummer 23-24/6 closed!
85 SEK for adults.
65 SEK for kids (2-12 years).
Free for kids under 2 years old.
Payment Options Entrance:
Cash (SEK). Bank card. Swish.
The entrance fee includes all activities except the 10 SEK activities:
Arcade and amusement games 10 SEK per ride/game (only 10 SEK coins). We can only exchange Swedish money. The nearest cash dispenser is at Stattena Centrum.
For the fishpond, payment can also be made at the entrance desk.
The establishment is funded by private means only. The entrance fee is therefore essential.
10% discount on the entrance fee (minimum 10 persons). Applies for one joint payment with one single receipt.
Groups should preferably book ahead via our contact form, phone +46 42-453 97 00 or firstname.lastname@example.org.
We are located next to Tropikariet, opposite to Fredriksdal's museums and gardens as well as McDonald's, near Stattena Centre.
Hävertgatan 21, 254 42 Helsingborg, Sweden.
Free parking in common with Tropikariet.
We are only nine minutes bus ride from Helsingborg C. Buses 7, 10, 22, 26, 27, 28. Stop at Juelsgatan, from there it is just a minute's walk.
We have no cafeteria but we have a vending machine with cold drinks and some snacks. If you're craving for more, McDonald's, the steak bar Mitt i Prick and Pizzeria Campino are within a minute's walk from Toy World.
The shop is located in our entrance and is open for everyone. Here you will find a constantly changing assortment of toys and gadgets to great prices.
We also sell on Tradera (the link only works when we have auctions running).
Good to know
The premises itself is in one floor and accessible for wheelchair users. Disabled toilet is available.
Baby carriages are allowed when there is room or may otherwise be parked in our entrance. Nursing table is available.
Phone: +46 42-453 97 00
Contact form: click here
The founders Maria and Allan Gutheim
Little Allan’s favorite thing in the world was to play. The result became a wide mixture of different toys. So on Allan’s 9th birthday (born 1962 in Stockholm) his parents made him a deal: “choose one theme of toys instead, and we’ll give you this on Christmases and birthdays, so you can create a larger collection of your own". After some struggle he chose the Wild West, reasoning that he most of all loved to build great worlds with figures on the floor. This triggered a lifelong systematic collecting of toys. Simultaneously an interest for music grew stronger and after he finished school this became his choice of work.
Maria’s collecting started on her 7th birthday (born 1966 in Linköping and raised in Örebro) the moment she got her first Barbie doll by her parents. Maria instantly fell in love with the doll and all of its wonderful clothes and accessories. Her collecting has continued for life, but at the same time her way after upper secondary school led into being active within music.
It was through music that Allan and Maria met in 1989 and it didn't take long until they discovered their common passion for toys. This was bound to lead to marriage in 1990 and shortly after that, three kids; Alexandra (1991), Paula (1993) and Nathalie (1995). This made their understanding of toys deeper and viewed from more of a historic and cultural perspective. Their collecting expanded and their home was rapidly stuffed with toys from floor to ceiling. The book shelves were filled with toys instead of books, to the daughters delight.
Their great amount of toys in combination with their creativity made them see what they were missing on the traditional toy museums. Allan and Maria felt a big lack of 1) their generation’s toys, 2) common theme exhibitions, 3) the joy and playfulness that should appear instead of the typically often sterile exhibitions. This founded the idea of their own experience concept for both kids and grown-ups.
So in 1999, the couple opened Stockholm Miniature Museum, which has gradually evolved into today’s Toy World.
Comments from our visitors
"My daughter and I will come here again definitely" (Petroz, Russia)
"I love this place. It's amazing. I haven't words..." (Adriana and Duardo, Spain)
"We loved the buttons" (Lisa, Germany)
"Very beautiful and fun - well done!" (Silvia, Italy)
"Lovely displays, have made me very happy" (Roger, England)
"It was very cool" (Irma, Austria)
"I believe it's the most interesting and best place in Sweden (Akiko, China)
"I like rich collection, I enjoyed (Dimitri, Slovenia)
"Your museum was fantastic, all exhibitions was great" (Natalya, Russia)
"Bigger than we thought and more fun, spent more time than planned" (George, France)
"Beautiful museum with wonderful theme exhibitions, the kids and I had a great time" (Alice, England)
"Fantastic variety of toys, brought back good memories" (Elaine, USA)
"Great collection, much to see, we all thoroughly enjoyed the exhibition, thank you" (Olivia, Canada)
"GREAT! In my holidays, I’ve seen many Museum, but this was the Best!" (Roland, Germany)