Welcome to Toy World in Helsingborg

Toy World is an experience for both kids and grown-ups. We're neither a play centre nor a traditional toy historic museum, but an amazing world with toy exhibitions, miniland, play zone, dragon cave, spooky room and fun activities. Unique in both what’s exhibited and the way it’s done.


A world of toys, magic, imagination and nostalgia

Experience thousands of toys from the 1960's until today, trains and slot tracks, music, sound, light and motion effects (that you can activate by pressing buttons). If you look at each toy for one second it takes you several hours! So you should take your time - and don't miss any of the clever details. A perfect adventure for anyone who wants to spend quality time with family and friends, while having a trip down memory lane. Suits all toy interested, collectors, families, grandparents, schools, companies, societies and tourists. Our youngest visitor so far has been only 3 days and the oldest 97 years old.


"We love toys, but most of all to build up stories and spread joy."

In 40 years of private collecting our purpose has never been to invest in toys in sealed boxes. Our philosophy has rather been "unbox the toy - regardless the price." The nostalgic, cultural value and the playfulness has always been the most important part. In 1999 we fulfilled our dream of opening up our large toy collections to the public. Our goal is to give our visitors the absolute best experience, ideas, inspiration, joy and happiness, no matter what age. You should be able to come back to us often and regularly, and meet new, larger or smaller changes. In 2019 we celebrated Toy World's 20th anniversary of which 6 years in Helsingborg!

(The Founders Maria and Allan Gutheim)

Miniland & Exhibitions


Playmobil Miniland

Walk through the world’s history from primeval dinosaurs until present day in one of the world's largest public Playmobil Minilands.


Star Wars Miniland

Follow the Star Wars saga with forceful scenes from the motion pictures Episode 1 to 8 in Sweden's largest public Star Wars Miniland.


Swedish Happy Meal Collection

Experience the world’s largest public collection of the Swedish Happy Meal toys from McDonald's, year by year from the start until today.


Barbie's Dream World

Feel enchanted by Barbie and her friends: magnificent model dolls, collector dolls and celebrity dolls.


Disney's Classics

Disney’s famous characters from all the classic animated feature films as well as from the short films. Full speed with Lightning McQueen.


Star Trek

Exposition of all Star Trek TV series and feature films produced over the years. Today they have achieved cult status!


The Smurfs

Get smurfy with the Smurfs on their adventures in the Cursed Land – with the evil Gargamel sneaking around the corner.


Lego's Licenced Themes

Dioramas of Lego's licenced themes from famous films and TV series, including several "Exclusive" sets.

Play & Activities


Be Interactive

Activate our toy worlds, trains and slot tracks, motion effects, music, sound and light by pressing buttons.

The Quiz

Take our quiz, search the answers among the exhibitions.


Play Zone

In our Play Zone the kids can enjoy themselves.


The Dragon Cave

Meet our Giant Dragon, 2,5 meters tall and just as wide across the wings. And the playful little baby dragon...


The Scary Room

Visit the House of Death where Death is challenged on chess by the Old Man. Only for the brave... dare you enter?


The Ride

Drive around Toy World on our mechanical "pet" for 10 SEK. Just as fun for grown-ups as kids.



All kids love a Fishpond. For 10 SEK you are guaranteed to get something funny on the hook.


Amusement Games

Amusement games for the whole family. The games are outside our entrance. You can play even if you choose to not enter Toy World. 10 SEK coin per game.


Visit us


Information to our visitors about the Corona virus

We take COVID-19 very seriously. While we understand everyone's need for pleasant experiences even in these times. So we choose to open Toy World until further notice, but follows the advice of The Public Health Agency of Sweden, such as a limited number of visitors and daily cleaning of our interactive button system, door handles etc. In addition, we provide hands-on liquor in the entrance desk that all our visitors can use before the visit. Welcome!


Open hours

Daily 12-16 until 1/8.
Thursday-Sunday 12-16 from 1/8.
Saturday 7/8 closed.


Entrance fee

95 SEK for adult.
75 SEK for kid (2-12 years).
Free for kid under 2 years old.


Our neighbours

We are located near Stattena Centre, next to Tropikariet and McDonald's, opposite to Fredriksdal's museums and gardens.

McDonald's, the steak bar Mitt i Prick and the pizzeria Campino are within a minute's walk from Toy World.


Find us

Hävertgatan 21, 254 42 Helsingborg, Sweden.

Free parking just outside Toy World and along the street Hävertgatan.

Public transport:
Six minutes bus ride from Helsingborg C. Buses 1, 2, 7, 22, 25, 26, 27, 220, 250, 506, 520. Bus stop at Stattena, from there it is just five minutes walk.



10% discount on the entrance fee (minimum 10 persons). Applies for one joint payment with one single receipt.

Groups should preferably book ahead.



Toy World is accessible for wheelchair users.



The shop is located in our entrance and is open for everyone, constantly changing assortment of toys and gadgets to great prices.

20% discount on everything in the shop for all who paid entrance fee!

We also sell on Tradera (the link only works when we have auctions running).


Amusement Games

The amusement games are outside our entrance. You can play even if you choose to not enter Toy World.

10 SEK coin per game. You can exchange from bank card, Swish or cash (SEK) at Toy World's entrance desk.


Contact us

Phone: +46 42-453 97 00
E-mail: info@toyworld.se

The Story of Toy World


The Founders Maria and Allan Gutheim

Little Allan’s favourite thing in the world was to play. The result became a wide mixture of different toys. So on Allan’s 9th birthday (born 1962 in Stockholm) his parents made him a deal: “choose one theme of toys instead, and we’ll give you this on Christmases and birthdays, so you can create a larger collection of your own". After some struggle he chose the Wild West, reasoning that he most of all loved to build great worlds with figures on the floor. This triggered a lifelong systematic collecting of toys. Simultaneously an interest for music grew stronger and after he finished school this became his choice of work.

Maria’s collecting started on her 7th birthday (born 1966 in Linköping and raised in Örebro) the moment she got her first Barbie doll by her parents. Maria instantly fell in love with the doll and all of its wonderful clothes and accessories. Her collecting has continued for life, but at the same time her way after upper secondary school led into being active within music.

It was through music that Allan and Maria met in 1989 and it didn't take long until they discovered their common passion for toys. This was bound to lead to marriage in 1990 and eventually three kids; Alexandra (1991), Paula (1993) and Nathalie (1995). This made their interest of toys grow deeper and viewed from more of a historic and cultural perspective. Their collecting expanded and their home was rapidly stuffed with toys from floor to ceiling. The book shelves were filled with toys instead of books, to the daughters delight.

Their great amount of toys in combination with their creativity made them see what they were missing on the traditional toy museums. Allan and Maria felt a big lack of 1) their generation’s toys, 2) common theme exhibitions, 3) the joy and playfulness that should appear instead of the typically often sterile exhibitions. This founded the idea of their own experience concept for both grown-ups and kids.

So in 1999, the couple opened Stockholm Miniature Museum, which has gradually evolved into today’s Toy World. Toy World is founded and operates without any economical contributions from either the state or private financiers. We are a member of the Association of Swedish Museums and the Swedish Toy and Baby Association.

In 2019 we celebrated Toy World's 20th anniversary of which 6 years in Helsingborg!

Photo gallery


"I believe it's the most interesting and best place in Sweden"
(Akiko, China)


"Fantastic variety of toys, brought back good memories"
(Elaine, USA)


"Beautiful museum with wonderful theme exhibitions, the kids and I had a great time"
(Alice, England)


"Very awesome and fun - well done!"
(Silvia, Italy)


"Stayed an extra day to see this!"
(John and Derek, USA)


"It was very cool!!!"
(Arnold, Austria)


"GREAT! In my holidays, I’ve seen many Museum, but this was the Best!"
(Roland, Germany)


"I love this place. It's amazing. I haven't words..."
(Adriana and Duardo, Spain)


"Great collection, much to see, we all thoroughly enjoyed the exhibition, thank you"
(Olivia, Canada)


"Your museum was fantastic, all exhibitions was great"
(Natalya, Russia)


"Lovely displays, have made me very happy"
(Roger, England)


"Bigger than we thought and more fun, spent more time than planned"
(George, France)


Photo gallery (1999-2019)